Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Samsung’s use of AI for chip design signals industry shift away from dominant suppliers

The news: Samsung is using artificial intelligence (AI) to automate the highly complex process of designing cutting edge computer chips, per Ars Technica. The Korean tech company, which is the world’s top chipmaker by revenues, hopes to accelerate R&D of future processors, and competitors like Google, IBM, and NVIDIA are following suit.

  • Using an AI approach in new software from Synopsys, a leading chip software design company, Samsung is creating complex chips, like the Exynos processor, which will run its smartphones, tablets, and PCs.
  • The protracted global chip shortage has disrupted various industries by causing delays to product launches, limiting supply, and raising prices for manufacturers, which has in turn been passed on to consumers.
  • Furthermore, the shortage has exposed the dangers of relying on a few dominant chip suppliers, and pushed manufacturers to consider making their own chips.

Here’s how it works: Samsung’s use of Synopsys’ AI employs a machine-learning technique called ‘reinforcement learning’ to work out chip designs. Reinforcement learning involves training an algorithm to perform a task through reward or punishment; it has yielded apparently good results as an effective way of capturing subtle and hard-to-codify human judgment.

While this methodology has been pioneered with Samsung, it has the potential to become an industry standard for manufacturers like NVIDIA and IBM, which are looking to ramp up bespoke chip design.

  • AI has the potential to change how chips are made. Google released a paper outlining how it used AI to develop its Tensor chip, which is coming to their Pixel line of smartphones, and has replaced traditional Qualcomm processors.
  • Synopsys has its own advantage too: years of cutting-edge semiconductor designs that can be used as the foundational data set to train an AI algorithm.

The opportunity: If companies like Samsung, Google, NVIDIA, and IBM can successfully harness AI to develop future chips, they could inspire other companies to do the same.

  • Developing chips in-house could lead to the creation of novel chips for tailored applications, as well as less reliance on a handful of chip suppliers.