The news: Shein has launched a resale marketplace, Shein Exchange, that allows US customers to buy and sell previously owned items in the fast-fashion retailer’s mobile app.
Is Shein’s resale marketplace greenwashing? The launch is aimed at addressing the “ongoing issues of textile waste” and building a “future of fashion that is more circular,” Shein noted in a press release.
The big takeaway: There are signs that fast fashion’s environmental toll is turning off younger consumers who are increasingly attuned to sustainability issues. For example, Shein only has a 44% approval rating among Gen Z consumers, and an even worse 22% approval rating among all adults, per Morning Consult Brand Intelligence.
Go further: For more resale insights, read our US Online Fashion Resale report.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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