Shop Pay, which enables a speedy checkout experience by saving consumers’ payment and shipping details, will be the first Shopify product available to non-Shopify merchants. Shopify merchants have been able to use the buy button through Facebook and Google since February and May, respectively. Shop Pay will roll out to Facebook and Instagram merchants later this summer before Google sellers get access in late 2021, reaching 1 million merchants between the platforms.
Shopify is expanding Shop Pay’s reach in an effort to take on PayPal, Apple Pay, and other top buy buttons.
Meanwhile, adding Shop Pay should help Facebook and Google become bigger ecommerce players. Both firms have added new commerce capabilities in recent years to rack up sales—via social commerce in Facebook’s case and overall ecommerce for Google. Enabling Shop Pay’s speedy checkout option for all of their merchants can create a better shopping experience, potentially convincing more shoppers to make purchases on their platforms.
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