The news: Shopify is giving merchants the ability to integrate with TikTok Shop, per The Information, which could help mitigate the blow from the pending shutdown of all Shopify-integrated storefronts on TikTok in early September.
Finding common ground: Shopify’s TikTok Shop partnership marks the company’s second tie-up with a major competitor in less than a week, after earlier inking a deal with Amazon to allow its sellers to use Buy with Prime.
Looking ahead: The partnerships with Amazon and TikTok could help rejuvenate merchant growth on Shopify’s platform, which is flagging as the early-pandemic ecommerce boom subsides.
First Published on Sep 1, 2023
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