The news: Shopify’s latest features are positioning the company to take advantage of the growing cross-border ecommerce market, per Modern Retail.
How we got here: Merchants trying to maintain the ecommerce growth they saw in 2020 are eyeing to foreign markets and cross-border commerce, and platforms like Shopify are trying to meet their demands.
With its large number of US-based merchants and growing international traffic, Shopify is well-positioned to capitalize on businesses’ desire to go international.
Shopify’s opportunity: The platform’s new cross-border commerce features attempt to alleviate difficulties merchants face with cross-border commerce—like language barriers and local regulations.
Shopify Markets promises to handle barriers to opening international storefronts for its merchants, taking care of currency conversion, localization, and even regional SEO, minimizing the burden on businesses.
A strategic shift: Shopify’s push toward cross-border commerce is also a sign of the platform changing its priorities from smaller merchants to larger, international clients.
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