The news: Shutterstock announced a strategic partnership with OpenAI, creator of the DALL-E 2 text-to-image AI platform.
How we got here: Shutterstock initially planned to embrace AI art but then changed its stance removing the images alongside Getty Images’ AI-generated images ban.
Now that Shutterstock has returned to its original plan, it hopes to build on its pre-existing partnership with OpenAI, allowing licensed images to be used in training the DALL-E system.
Foreseeable problems: Questions will swirl about who owns the rights to the content and how to fairly dole out compensation for it.
Shutterstock is taking a risky path while Getty avoids the AI content space. But Shutterstock could be entering a minefield of sticky legal problems.
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