The number of new users of smart home internet of things (IoT) has slowed since 2022 due to sluggish economic growth and high interest rates. But thanks to the arrival of the common protocol, Matter, the capabilities of individual devices have expanded. Most device categories have grown more quickly as existing users add more smart devices in their homes.
Key Question: How quickly will the market for smart home IoT grow, and what does this mean for marketers?
KEY STAT: Nearly half of US households will have smart home IoT by the second half of the decade.
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