EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More


Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Snapchat makes significant gains in Asia-Pacific, thanks to India

Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America. Like Facebook and Instagram before it, the app is steadily building its user base in Asia-Pacific.

This year, nearly 3 out of 10 Snapchat users will be in Asia-Pacific. Two years ago, just 17.9% were. A larger share of users now comes from this region than from North America or Western Europe, and the growth trend will continue, with an additional 24.5 million new users this year, up 22.8%.

What’s driving the growth? India. Gains in the country (it more than doubled its user base there last year) helped Snapchat achieve a 20.9% increase in worldwide users in 2021.

User increases will be much slower in the rest of the world, generally in the mid-single-digit percentages in 2022. The next fastest growing region will be Central and Eastern Europe, up 6.6% this year.

Still, Snapchat will pass an important milestone in the next few years, surpassing 500 million users in 2024.