Snapchat stagnates and TikTok's on its tail

TikTok’s growth is dancing along, as US social network users are increasingly deciding that the app’s “For You” page is for them. We estimate that 34.2% of US social network users will sing, skate, and sea-shanty on TikTok in 2021, putting TikTok on track to become as coveted as Snapchat by 2024—though we don’t expect either platform to come close to Instagram’s popularity


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