TikTok’s growth is dancing along, as US social network users are increasingly deciding that the app’s “For You” page is for them. We estimate that 34.2% of US social network users will sing, skate, and sea-shanty on TikTok in 2021, putting TikTok on track to become as coveted as Snapchat by 2024—though we don’t expect either platform to come close to Instagram’s popularity
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