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Snapchat will overtake TikTok as the fastest-growing social platform by users in 2023

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: With 13.4% YoY user growth in 2023, Snapchat will briefly overtake TikTok (12.7%) as the fastest-growing social media platform worldwide, according to our forecast. TikTok will regain the title come 2024.

Beyond the chart:

  • Almost half (48.3%) of the world and 81.7% of all internet users are already on social media, according to our forecast. Growth has slowed significantly and is highest in the Middle East, Africa, and Asia-Pacific.
  • Snapchat is growing in India, with an expected 183.6 million users this year, largely as a result of the country’s TikTok ban.
  • This year, over a fifth (21.7%) of the world’s population will be users of TikTok or its Chinese counterpart, Douyin. However, a potential ban could hurt future US growth.

Use this chart:

  • Effectively distribute budgets for social media ad campaigns.
  • Evaluate ad strategy in the event of a US TikTok ban.

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