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Social commerce sales are rising faster than the number of social buyers

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.

Beyond the chart:

  • Sales growth is being driven by a rise in dollars spent per buyer, rather than by new buyers, according to our Social Commerce Forecast 2023 report.
  • Most people aren’t browsing social media with the intent to buy, which means Meta and TikTok need to turn browsers into buyers.
  • TikTok Shop sales are on the rise, and social platforms are capturing an increasing share of total retail ecommerce sales, according to the report.

Use this chart:

  • Focus social commerce efforts between customer acquisition and increasing sales per buyer.
  • Plan social commerce strategies.

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