The news: Major social media platforms like Twitter and Facebook are still rolling out social audio features as part of social media’s push into the creator economy, even as perceived interest in the medium is fading, per Social Media Today.
Why it’s happening: As interest in social audio has dropped off, its future might be as a supplementary feature rather than a discrete platform.
Furthermore: Many of the most prominent social audio features launched by major social media companies are centered around creators.
Don’t forget: Clubhouse is still in the mix—and it's pressing forward.
Why it’s worth watching: Many of the social media platforms launching live audio features have a larger built-in audience than the platforms that ignited the trend.
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