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Key stat: Half of shoppers worldwide have used social media to discover products, per Salesforce, but even more (59%) have used it to purchase something.
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Methodology: Data is from the August 2023 Salesforce "Connected Shoppers Report, Fifth Edition." 2,400 shoppers worldwide ages 18+ and 1,125 retail professionals worldwide were surveyed online during May 18-June 21, 2023. For the consumer survey, 31% of respondents were from the US. For the retailer survey, 27% were from the US.
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