Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Social Media Update Q2 2022

Musk Takes on Twitter, TikTok Gets Hotter, and Meta Loses Sandberg

About This Report
In this report, we look at the most important updates among the leading social platforms in Q2 and how those changes will impact marketers.
Table of Contents

Executive Summary

This is the latest installment in an ongoing series of updates for the major social media platforms. The goal of each report is to provide a summary of key developments and their implications for marketers.


  1. How will Sheryl Sandberg’s departure from Meta and Elon Musk’s potential acquisition of Twitter impact the companies?
  2. How can marketers take advantage of TikTok’s new ad formats and measurement capabilities?
  3. What does Snap Inc.’s profit warning to investors and increasing focus on augmented reality (AR) commerce mean for marketers?

WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, and Twitter during Q2 2022 and how brands and marketers can navigate those changes.

KEY STAT: TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Meta: Sandberg Says Goodbye amid Slowing Revenue Growth
  3. Facebook: Fewer New Product Launches as Priorities Shift
  4. Instagram: Reels Are Getting Longer, and Creators Get Nonfungible Tokens (NFTs)
  1. Twitter: A Potential Musk Takeover, 3D Ads, and Product Drops
  2. TikTok: The App Rolls Out the Red Carpet for Advertisers
  3. Snapchat: Snap Inc. Bets Big(ger) on AR as It Issues Profit Warning
  4. Read Next
  1. Sources
  2. Media Gallery


Jasmine Enberg

Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client