This is the latest installment in an ongoing series of updates for the major social media platforms. The goal of each report is to provide a summary of key developments and their implications for marketers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, and Twitter during Q2 2022 and how brands and marketers can navigate those changes.
KEY STAT: TikTok’s ad revenues worldwide will skyrocket by 200.0% to $11.64 billion this year, surpassing those of Twitter, Snapchat, and Pinterest, but remaining well behind Meta's.
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First Published on Jun 30, 2022
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