Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Southeast Asia Ecommerce Forecast 2022

Region Set to Surge After Missing Out on Rebound Last Year

Download
Share
About This Report
After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.
Table of Contents

Executive Summary

Five of the six countries we cover in Southeast Asia will see booming growth in retail and retail ecommerce sales this year. The region’s ecommerce spending will grow more quickly than anywhere else in the world.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the outlook for retail sales and retail ecommerce sales in Southeast Asia in 2022 and beyond?
  2. Which countries in the region will produce standout ecommerce growth this year and through 2025?
  3. Who are the major ecommerce players in Southeast Asia, and what is their outlook? And what’s their status in Indonesia, the region’s biggest market?

WHAT’S IN THIS REPORT? Our latest regional and country-level forecasts for total retail sales and retail ecommerce in Southeast Asia (Indonesia, Thailand, Malaysia, Vietnam, the Philippines, and Singapore). Also, our first forecast for Shopee and Bukalapak in Indonesia.

KEY STAT: In 2022, ecommerce sales in Southeast Asia will reach nearly $90 billion, with almost 65% of the region’s sales coming from Indonesia. The Philippines will lead the region in growth for the next several years.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

13charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Total Retail and Retail Ecommerce Set to Boom in Southeast Asia in 2022
  1. Expect Standout Growth in Nearly All Markets in the Region
  2. A Look at Southeast Asia’s Major Ecommerce Platforms
  3. Appendix: Digital Buyers in Southeast Asia
  1. Read Next
  2. Sources
  3. Media Gallery

authors

Ethan Cramer-Flood, Benjamin Silverman

Contributors

Man-Chung Cheung
Senior Researcher
Brian Lau
Digital Apprentice
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client