Southeast Asia is a modestly sized economic region, but in 2023, it will lead the world in both retail sales growth and ecommerce growth yet again. These recent boom times have heightened the region’s relevance as ecommerce tails off elsewhere.
Key Question: What is the outlook for retail and ecommerce sales in Southeast Asia in 2023 and beyond, and which countries in the region will produce standout growth this year?
KEY STAT: Retail ecommerce sales in Southeast Asia will grow by 18.6% in 2023, led by Indonesia’s 20.0% increase. By comparison, worldwide ecommerce growth will be just 8.9% this year.
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