Although TV continues to be the primary way in which consumers watch sporting games and events in Brazil, cheaper data plans, improved internet speeds and the proliferation of smartphones have allowed sports fans to tune in digitally—anytime, anywhere.
Brazil’s recent economic recession has made many consumers question whether or not they should continue paying for a TV subscription. As Brazilians wrestle with this issue, a growing culture of digital video viewing continues to take hold.
WHAT’S IN THIS REPORT? This report surveys the sports streaming industries in Brazil. We catalog streaming services, analyze market trends and data, and provide takeaways for marketers.
KEY STAT: In 2018, 58% of internet users in Brazil watched sports content digitally, up from 53% in 2017. The growth came from desktops and mobile phones, with tablets being down slightly.
This is part of a collection of 11 reports. To access each report, read the global overview "Sports OTT Landscape 2019."
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