Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Spotify tie-up can help Pix keep eating away at cards’ market share

The news: Spotify added Pix as a payment option for Premium users in Brazil, according to a company release.

How we got here: Run by Brazil’s central bank, Pix has been a big success since its November 2020 launch.

  • The instant payment system is hugely popular and inclusive. It lets users make fast and free electronic payments without needing a bank account.
  • Monthly transactions hit 3 billion in March, and cash transfers top credit card payments, according to the Central Bank of Brazil.
  • And being cheaper than traditional card payments for merchants has helped it become the most used payment method in Brazil, per the central bank.

Why the tie-in makes sense:

  • Adding a cheaper, quicker, and more popular payment method could convince more users to pay for Spotify Premium.
  • For Pix, partnerships with major global brands like Spotify—expanding its operations beyond peer-to-peer payments and into retail—can increase volume and user numbers.

Pix can use partnerships and new product features to sustain growth and eat into payment cards’ market share. Tie-ins with Spotify and Banco do Brasil, which enabled Pix payments through WhatsApp, will help do that. And going live in other Latin American countries should also attract more users and volume.

Multinationals beware: Pix and India’s Unified Payments Interface (UPI) are both major domestic payment success stories—and should be a warning to card networks as fee pressure intensifies and domestic networks scale cross-border.

Pix’s market-leading position in Brazil could also temper foreign payment companies’ expansion plans in the market. And don’t be surprised if central banks in other countries in Latin America and Southeast Asia try to replicate Pix and UPI.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.