The forecast: Spotify is still expanding its podcast listenership in the US, while Apple Podcasts’ has essentially stagnated. In fact, Spotify will narrowly surpass Apple in that metric by the end of this year. The Swedish streaming company will have 28.2 million monthly podcast listeners over Apple’s 28.0 million, a razor-thin lead that will widen in the years to come.
Looking ahead: In 2024, podcasts will reach about 40% of the population and 45% of internet users in the US at least once a month. By the end of the following year, there will be 142.7 million monthly podcast listeners. Among them, 43.6 million will listen via Spotify and 29.1 million will listen via Apple Podcasts.
An earlier version of this article incorrectly stated Spotify's yearly listener numbers. That issue has been fixed.
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