Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Amazon Prime Day 2022

Why Brands and Competitors Should Prepare for Two Prime Day Cycles This Year

About This Report
Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.
Table of Contents

Using Prime Day 2022 as its linchpin, Amazon’s new flywheel of commerce, media, and advertising is about to accelerate. Here’s what to expect for Prime Day 2022, and how brands and competitors should prepare for the midsummer shopping event—plus the likelihood of a second promotional tentpole in the fall.

Key Question: How should brands prepare for Amazon Prime Day 2022 in the context of their broader seasonal marketing efforts?

KEY STAT: We project 163.5 million US Amazon Prime users this year, but the service’s growth will slow amid growing competition and tightening consumer spending.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Prime Day 2022 Will Accelerate Amazon’s New Flywheel
    2. Driving Prime Day Success amid Ecommerce Disruption
    3. Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
    1. Insider Intelligence Interviews
    2. Read Next
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Mike Black
    Interviewed April 29, 2022
    Todd Hassenfelt
    Ecommerce Director, Growth Strategy and Planning
    Interviewed May 13, 2022
    Tim Campbell
    Senior Content Manager
    Interviewed May 12, 2022
    Nancy-lee McLaughlin
    Senior Director, Search and Enterprise Services, Marketplaces
    Interviewed May 26, 2022


    Andrew Lipsman


    Whitney Birdsall
    Senior Forecasting Analyst
    Bianca Carasus
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Caroline Fulford
    Senior Researcher
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client