Spotlight

Argentina Ecommerce by Category Forecast 2022

10 Product Categories Will Propel Retail Ecommerce Sales to Nearly 2 Trillion Pesos

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About This Report
Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.
Table of Contents

Executive Summary

This year, retail ecommerce sales in Argentina will rise by 51.4% year over year to nearly ARS 2 trillion ($15 billion). The food and beverage, furniture and home furnishings, and auto and parts categories will all see strong growth in online sales that will help drive the country’s overall ecommerce market through the end of our forecast period in 2026.

Key Question: What is the outlook for retail ecommerce sales at the product category level in Argentina?

KEY STAT: Five product categories will account for nearly 80% of total retail ecommerce sales in Argentina this year. Food and beverage will be the fastest-growing category through 2026.

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Table of Contents

  1. Executive Summary
  2. Overview of Retail Ecommerce in Argentina
  3. Product Categories Driving Ecommerce Sales Growth
  1. What Does This Forecast Mean for Retail Professionals in Argentina?
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authors

Matteo Ceurvels

Contributors

Blake Droesch
Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Zach Goldner
Junior Forecasting Analyst
Debra Aho Williamson
Principal Analyst
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