Grocery Inflation

Skyrocketing Costs Are Shifting Shopper Behavior at the Category Level

About This Report
Our primary research reveals how grocery buyers are responding to inflation.
Table of Contents

Executive Summary

The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979. Prices were up 11.2% YoY in September, showing virtually no signs of slowing down. Consumers have responded with a massive shift in grocery buying behavior.

Key Question: What product categories are grocery shoppers buying less often, what are they buying more frequently, and what actions have they taken to save money at the grocery store?

KEY STAT: Grocery buyers are looking to sales and coupons to save money, but many are simply buying fewer groceries overall.

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Table of Contents

  1. Executive Summary
  2. What’s Causing Grocery Inflation?
  3. Buying Behavior by Product Category
  1. Five Ways Retailers Can Satisfy Cost-Conscious Grocery Shoppers
  2. How Should Retailers Plan for the Long Term?
  3. Read Next
  1. Sources
  2. Media Gallery


Blake Droesch


Bianca Carasus
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
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