Today’s consumers expect personalized experiences. But delivering tailored content is incredibly complex and requires an enterprisewide approach. Engaged CMOs can elevate their organization’s approach to deliver success.
KEY QUESTION: What does a CMO need to know about personalization, and how can they elevate their company’s approach?
KEY STAT: More than half (54%) of marketers worldwide reported better brand engagement because of increased personalization efforts, according to an August 2021 Acquia survey.
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