There was a time when consumers thought private label brands were just generic, cheap alternatives. But now, against a backdrop of rising product costs and stock-outs, consumers are embracing these viable options. At the same time, retailers have been ramping up quality, creating enticing packaging, and enhancing marketing for their in-house brands. Together, these developments make private label offerings a more important part of retailers’ strategies.
Key Question: How are private label brands critical to the success of multibrand retailers in a fragmented market?
KEY STAT: US consumers have recently switched to—and stuck with—private label brands across a variety of product categories, from consumer packaged goods to apparel.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
11 Times SquareNew York, NY 100361-800-405-0844