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Shopify 2022

How the Leading Digital Commerce Platform Connects Brands to Consumers

About This Report
Shopify offered a lifeline for merchants during the pandemic. Now, as the ecommerce environment grows more challenging, the company is devising new strategies to help brands expand their reach.
Table of Contents

Executive Summary

Since the start of the pandemic, Shopify has emerged as a leading ecommerce platform for merchants large and small. Its growth will continue to outpace that of competitors, despite rising headwinds that pose a challenge to online retail.

This report includes our forecast for Shopify’s gross merchandise value (GMV) and gross payment volume (GPV), and an analysis of how Shopify stacks up against rival digital commerce platforms and Amazon.

Key Question: Shopify leapfrogged the competition and gave merchants a lifeline at the height of the pandemic, but can its momentum be maintained in the era of uncertainty?

KEY STAT: In 2024, Shopify’s US GMV will rise to $146.92 billion and represent nearly a quarter of the total US GMV on digital commerce platforms, per our forecast.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Shopify’s Pandemic Rise and Its Challenge to Amazon
  3. Key Trends Driving Shopify’s Growth
  1. Facing the Rising Headwinds for Ecommerce
  2. How Shopify Aims to Stay Ahead
  3. Key Takeaways: How Brands Can Make the Most of Shopify in an Era of Uncertainty
  1. Read Next
  2. Sources
  3. Media Gallery


Sky Canaves


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Brian Lau
Digital Apprentice
Amy Rotondo
Director, US Research
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