UK neobanks desperate to drive deposits as funding plummets must offer a superior experience on mobile—their customers’ primary channel. This third annual study analyzes 49 emerging mobile features across the top four UK neobanks’ apps to uncover which players are best aligned with consumer demand.
Key Question: What drives UK neobanks’ performance across each of the key categories of mobile banking emerging features?
KEY STAT: For the first time, three of consumers’ five most in-demand features were in the Account Management category. Consumers want more transparency about account activity and more accessible debit card settings.
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