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US Digital Grocery Forecast 2022

How Inflation and Shifting Consumer Behavior Will Impact Long-Term Growth

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About This Report
Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.
Table of Contents

Executive Summary

Digital grocery may no longer be a pandemic-era necessity, but a rising number of US consumers continue to make it a habit. While much of the sales growth in 2022 can be attributed to inflation, long-term gains will be sustained by consumers spending more of their overall grocery dollars online.

Key Question: The pandemic-driven digital grocery boom is over. Inflation is leading to massive shifts in grocery-buying behavior. How will these conditions affect the long-term outlook of the digital grocery market?

KEY STAT: By the end of our forecast period in 2026, digital sales will account for 15.0% of the massive US grocery market.

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authors

Blake Droesch

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Zach Goldner
Junior Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst