US neobanks’ incentive-driven growth hasn’t led to profitability. Now, as funding falls off, they must increase engagement and deposits to survive. Offering the most in-demand mobile features can help. This fourth annual study uncovers which features are most valuable—and which neobanks are delivering them.
Key Question: What drives US neobanks’ performance across each of the key categories of mobile banking emerging features?
KEY STAT: Neobanks should invest in features that build trust: The two most in-demand features relate to security, and more than half of US mobile banking users rated each “extremely valuable.”
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