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A Look Back to Prepare for the Year Ahead

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.

Watch this webinar and learn:

• The top five marketing channels and tactics here to stay
• How to keep up with the demand for personalization, speed, and self-service, as these continue to be the gold standard
• The vital in-house skills of a modern marketing team—think content related—and the challenges that lie ahead

Presenters:

Katie Foote is SVP, revenue marketing at Drift. Katie brings to Drift more than 15 years of experience in problem solving, execution, and iterative solutioning. She believes in traditional marketing tactics, including corporate messaging/positioning, product marketing, customer marketing, and strategic campaigns.

Mark Kilens is vice president, content and community at Drift. In his role, Mark leads content, events, community, and learning development teams. Mark oversees Drift’s content strategy, Drift Insider (35,000+ members), L&D functions, and Drift’s RevGrowth and HYPERGROWTH events.

Moderator:

Jeremy Goldman is Director, eMarketer Briefing at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.