The range of costs per thousand (CPMs) on major US streaming services is narrowing as new entrants Netflix and Disney+ settle in the upper $40s with the former dropping from its near-$60 peak in late 2022.
Key Question: In the first full year since Netflix and Disney+ began selling ads on their subscription platforms, how are rates trending across top US streaming services?
KEY STAT: Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
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