The news: Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.
Brands in demand: An April survey by iSpot found that nearly four-fifths of respondents intended to devote upfront dollars to Hulu, while about half planned to spend with Peacock, Roku, and YouTube TV.
Streaming prices rise: Streamers have taken advantage of their desirable positions to ask for higher CPMs (cost per one thousand viewers) at upfronts this year.
See our report: For more info on how much advertisers will spend during the upfronts, check out Upfront TV and Digital Video 2022: A Return to Normalcy for a $20 Billion Market.
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