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Streaming video, music among Gen Z’s most popular media activities

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US Gen Z adults’ top two daily media activities are streaming video (46%) and streaming music (43%), per a May 2023 Morning Consult survey.

Beyond the chart:

  • Gen Z is less likely to consume traditional media like linear TV and AM/FM radio than older generations.
  • Among US Gen Zers, 86.6% will watch YouTube this year, according to our Gen Z Technology and Media Preferences report.
  • Nearly 9 in 10 US Gen Zers are multiscreeners, consuming TV and internet content at the same time, according to our January forecast.

Use this chart:

  • Strategize which platforms are best for reaching Gen Z.
  • Understand how Gen Z media consumption is different from the rest of the adult population.

More like this:

More Chart of the Day:

Methodology: Data is from the June 2023 Morning Consult "The State of Media & Entertainment Report: H2 2023." Data is based on monthly online surveys of roughly 2,200 US adults ages 18+ conducted during July 2022-May 2023. The data was weighted to be representative of populations of adults based on age, gender, race, educational attainment, region, gender, and educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.