The trend line: A growing number of holiday metrics are headed in a positive direction.
A good economy: Consumer spending patterns reflect the ongoing disconnect between reality and the prevailing narrative around the economy. While 96% of US consumers report being concerned about the current state of the economy, per a recent report by Intuit Credit Karma, actual data suggest the economy is in a healthy spot.
The big takeaway: With NRF reporting 55% of Thanksgiving weekend shopping driven by sales and promotions (up from 52% last year), it’s clear that consumers are on the hunt for a deal and retailers that can deliver will see strong gains.
Go further: Read our Holiday Shopping 2023 report.