The news: Half of Americans support a US government ban on TikTok, while 22% oppose the idea and more than a quarter are unsure, per a study by Pew Research Center.
Why it’s worth watching: The survey queried 3,576 adults in the US from March 20 to 26 amid mounting scrutiny of the video-sharing app that’s owned by Chinese tech firm ByteDance.
Situational awareness: TikTok CEO Shou Zi Chew failed to appease US Congress fears of ByteDance’s potential for spying for Beijing. Continued government scrutiny on TikTok is having a lasting impact on the entire social media app ecosystem, which is evident from Pew’s survey findings.
Our take: Americans are increasingly skeptical of Chinese social media companies and their respective technologies. There’s a good chance that calls to ban TikTok will continue to expand beyond governments, security agencies, and colleges.
This sentiment is likely to intensify as TikTok’s dilemma plays out in public, which will make it difficult for those companies to expand into new markets.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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