Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Study: Midjourney is subject to manipulation for disinformation purposes

The news: A recent study found that generative AI image-creation tool Midjourney was prompt-engineered into creating dozens of racist and conspiratorial images in violation of the company’s rules, per Bloomberg.

Reality distortion: Researchers from the Center for Countering Digital Hate revealed that Midjourney’s users can subvert the AI’s built-in guardrails by substituting prompts. 

  • Instead of requesting an image of a politician with blood on their hands, the researchers substituted the phrase “strawberry syrup” for blood.
  • The study suggests that despite Midjourney automatically blocking some text inputs and having 68 content moderators, these defenses are easily circumvented.
  • In many instances, Midjourney complies with requests for fabricated images of politicians, celebrities, and other public figures in compromising scenarios.
  • The service created the most famous and widely-circulated AI-generated image of Pope Francis wearing a puffy jacket.

The problem: Online misinformation coupled with convincing imagery can become dangerous, especially at a time of heightened disinformation campaigns heading into elections. 

  • Midjourney, which is accessible via a $10 monthly subscription on the Discord app, reached more than 42 million monthly visitors when it peaked in popularity in April, per Similarweb.
  • Far-right outlet Breitbart and YouTuber Jackson Hinkle have used Midjourney to promote racially-driven conspiracies, per Bloomberg.
  • Failure to reign in generative AI’s misuse could accelerate stringent regulation or lawsuits.

Our take: As the 2024 elections loom, the potential misuse of AI tools to generate deceptive images depicting fictitious events warrants attention.

  • Services like Google Images are responding by labeling AI-generated images in search results, but there’s more that the tools’ creators can do.
  • Adding visible watermarks or exchangeable image file format (exif) data indicating the source or creator of the image could increase accountability and help determine the authenticity of AI-generated content.