Economic concerns, inflation, and subscription fatigue have all tempered consumer appetites for subscription offerings.
There won’t be a significant influx of new subscribers in the coming years, and existing subscribers have also opted for fewer subscriptions.
We expect subscription buyers to spend more over time. But it won’t keep pace with overall spending by digital buyers. Our forecast estimates that the average spend per subscription buyer will grow from $687.86 to $932.36 between 2023 and 2027. But that’s slightly slower than the growth rate for average consumer spending in the overall ecommerce market.
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