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As the subscription streaming space swells, viewers are binging and bowing out

The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.

Beyond the chart: More options mean more subscriptions, but also more likelihood of churn. As of December 2021, 37% of US consumers had canceled a streaming video subscription within the past six months, per Deloitte. So while viewers are buying into more services, they’re also binging and bowing out.