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Summer travel will be bigger than ever, but vacationers are thinking small

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Some 29% of US adults are planning less expensive trips this summer due to inflation, according to Bankrate. Slightly fewer (28%) expect to engage in cheaper activities as inflation, which has cooled slightly, wears on.

Beyond the chart:

Use this chart:

  • Tailor messaging to consumers’ summer behaviors.
  • Brainstorm discounts and deals accounting for inflation.

More like this:

More Chart of the Day:

Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.