The news: Fox has sold out ad space for this weekend’s Super Bowl LVII, with prices of about $7 million per 30-second spot, according to Deadline.
Only getting stronger: The Super Bowl has long been the advertising event of the year thanks to its stalwart viewership, and that position is only getting more valuable as users shift from linear and appointment television and the advertising market tightens.
The pop culture moment: In the world of content-on-demand and countless emerging ad channels, it’s easy to forget the power of showing an audience of millions the same ad at the same time. Super Bowl ads regularly dominate popular discourse, and are filled with brands trying to stake a new claim in the public consciousness.
Our take: The Super Bowl will likely set yet another early record for viewership and serves as a reminder that similar appointment television events are becoming increasingly rare.
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