Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Sustainability is Driving Consumers' Purchase Decisions

And that's especially true among younger cohorts

The meteoric rise of fast-fashion has brought with it a serious philosophical quandary for consumers: should they consider mass produced goods' impact on labor practices and the environment?

Shoppers are increasingly considering sustainability when making purchases, according to research conducted by CGS in November 2018, which found that 68% of US internet users deemed product sustainability an important factor in making a purchase.

Some retailers are paying attention to consumer demands for a better understanding of issues that once were likely ignored, such as ethical supply chains. For example, the fashion retailer Everlane has incorporated a policy of "radical transparency" into its brand identity by sharing the details of product markups, sourcing practices and manufacturing facilities with shoppers.

Among UK fashion retailers polled by Censuswide on behalf of Klarna in July 2018, 44% of respondents prioritized increased sustainability and ethical standards for their businesses.

The trend toward increased sustainability is especially important among younger cohorts.

CGS's survey revealed that younger shoppers seemed more attuned to the ecological impact of their purchases. The poll found that 68% of those ages 18 to 24 had made an eco-friendly purchase sometime during the preceding year.

The outsourcing services company also found that a slightly higher percentage of shoppers in that age range were willing to pay higher prices for sustainable products when compared with the general public.

CGS's claims that transparency around the materials and development of products can increase consumer loyalty. "Today's buyers are driven by more than price—they're looking for brands that align with their own values and needs," said Paul Magel, president of CGS' business applications division.