Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Target, Carvana, and Lowe’s are moving up the US ecommerce sales rank

Over the next two years, the four ecommerce companies with the largest shares of US retail ecommerce sales will hold their spots. But moves by smaller players will shake up the rankings.

  • Target will solidify its place in the top five by 2024. The retailer has been on the move since the start of the pandemic. Target was tied at No. 10 in 2019 and will be tied for No. 5 with The Home Depot in 2023 with a 1.9% share. But in 2024, The Home Depot’s share will drop slightly, while Target’s will remain the same.
  • Carvana will continue to move up the ranks. Despite a brutal 2022 and rumors of bankruptcy, Carvana will remain tied with Best Buy at No. 8 in 2023. We expect Carvana’s sales to continue to grow and its share to surpass Best Buy and Costco in 2024 to reach the No. 7 slot.
  • Lowe’s will maintain its share as Wayfair falters. The home improvement retailer will solidify its position in the No. 12 slot in 2024, while struggling furniture retailer Wayfair loses share and falls to No. 13.
  • Already-dominant Amazon will gain most market share. The ecommerce giant will increase its market share by 0.4 percentage points to 38.0% next year, the largest increase of any company. But this is a rebound for Amazon, which held the same share back in 2020 and has been unable to grow beyond that.