The trend: As recession fears and Apple’s privacy changes pressure Meta and Google, an up-and-coming group of digital ad players is looking to garner more of the tens of billions of dollars at stake in the industry.
In 2023, these companies will outperform Meta and Google when it comes to ad revenue growth.
The one constant: Here are some shifts underway in digital ad spending:
Where the growth is: Among retail media networks, the top revenue gainers will be Walmart (up 42%) and Instacart (up 41%), while Amazon will attract the most net new ad revenues in 2023 at $5.48 billion.
Go further: To learn about more changes in store across social media and commerce in the year ahead, read our report, Top 8 Trends to Watch for 2023.
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