The tech industry lost some wind in 2022, ending the year with layoffs, shrinking market value, and a few epic collapses (looking at you, FTX). The hype around many technologies—such as Web3 and internet of things (IoT)—fell short of reality. These technologies all have real value, however, and brands will use 2023 to tap into their potential.
Ubiquitous IoT will open doors for commerce. Smart TVs, connected homes, and connected cars not only have proliferated, but each is also independently experiencing catalysts that will make them easier to use and more responsive in 2023. With seamless connections in new contexts, new forms of commerce should follow:
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