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Tech Trends to Watch in 2024

Major Changes in Store for Search, Connected Cars, and Immersive Media

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About This Report
AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.
Table of Contents

Generative AI shook up advertising in 2023, but the effects in 2024 may be even deeper, as major changes to search and brand marketing appear likely. At the same time, connected cars and immersive media, in part aided by other forms of AI, will take big leaps in 2024, all while the carbon impact of advertising undergoes new scrutiny.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

2expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Generative AI will reshape search
    2. AI ‘app stores’ will proliferate
    3. Advertising turns an eye toward sustainability
    1. Immersive media will take a qualitative leap
    2. Control over connected car media will become more contentious
    3. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Brian O'Kelley
    Scope3
    Co-founder and CEO
    Interviewed November 8, 2023

    authors

    Yoram Wurmser

    Contributors

    Chris Keating
    Director, Research
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