The news: Consumers are generally satisfied with their virtual care interactions, but increased market competition means the standard has been raised for providers to deliver an optimal telehealth experience.
These were the key takeaways from two consumer-focused telehealth surveys fielded in October—one from America's Health Insurance Plans (AHIP) and NORC at the University of Chicago, and the other from Software Advice.
Digging into the data: Convenience, easier appointment availability, and less time spent waiting for doctors are pulling consumers away from in-person visits and toward virtual ones.
Most patients are pleased with the access that telehealth provides, the care they’re getting, and the experience of the visit, the survey data showed.
But virtual care providers shouldn’t get too comfortable: The convenience and flexibility telehealth offers showed patients how fast and efficient getting care could be. Expectations will keep rising, and consumers won’t sit tight if the experience isn’t up to their new standards—especially considering the plethora of options now available.
This article originally appeared in Insider Intelligence's Digital Health Briefing—a daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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