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Temu overtakes Target in unique website visitors, but Amazon remains on top

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.

Beyond the chart:

  • Temu’s popularity hasn’t waned since its debut last year, as consumers continue to flock to the platform for its ultra-low prices.
  • But site visitors are not necessarily buyers. Temu’s contribution to owner PPD’s total sales was likely less than 1% in Q2, according to Bloomberg analysts cited by DigitalCommerce360.
  • Looking ahead, Temu may be facing serious competition from TikTok Shop, which just rolled out to all 100 million US users.

Use this chart:

  • Identify trends in US website visitors to Amazon, Target, Temu, and Walmart.
  • Align ad strategy with where US consumers are spending their time.

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