Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.
What’s driving Temu’s growth?
How fast is Temu actually growing?
How seriously should we take Temu as a business?
Our take: Temu exploded out of the gates and its rapid rise warrants attention. As something of a Wish.com clone, there’s reason to be skeptical it can find long-term profitable growth when its early stage capital eventually rationalizes. Whether Temu avoids a similar fate will come down to whether it can improve upon the Wish.com playbook to build a loyal and engaged user base and drastically reduce customer acquisition costs over time. A killer TikTok strategy and sticky mobile app will be the keys to achieving what its predecessor could not.
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