Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The Evolution Of Digital Stock Trading: The strategies incumbents and startups are using to stay relevant as Robinhood and other disruptive players reshape consumer stock trading

Executive Summary

The popularity of self-directed trading and investing is on the rise, creating a huge opportunity for online trading platforms (OTPs)—companies that connect individual and institutional investors with the global securities market.

Three Key Questions This Report Will Answer:

  • What are the biggest trends reshaping the stock trading space (consolidation, fee-slashing, etc.)?
  • What can incumbents in this space do to future-proof themselves against further digital innovations by upstarts like Robinhood et al?
  • As incumbents consolidate, innovate, and cut prices, what strategies can stock trading startups adopt to fight back and make their business models sustainable?

WHAT’S IN THIS REPORT? In this report, we examine how stock trading startups have disrupted the industry. We first give an overview of stock market basics and key players. Next we look at how incumbents have responded to these new entrants, and how both parties are strategizing, diversifying, and expanding to stay competitive. Finally, we consider what their priorities should be going forward to stay relevant.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Maria Elm

Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client