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As Europe's new privacy regulations come into force, we consider the impact on data—the lifeblood of many modern companies. Thomas Walle, CEO of location data platform Unacast, joins eMarketer analysts Lauren Fisher and Yory Wurmser to discuss how the GDPR will affect location data.
Topics covered in the conversation:
Today's episode is the fourth in a weeklong series about the GDPR.
In the first episode, we look at the implications of the new rules for consumers.
In the second episode, we discuss how publishers are responding to the GDPR.
In the third episode, we take a longer view, considering the implications of the new rules in the coming years.
Article: When it comes to the types of data that users want deleted after the EU's General Data Protection Regulation (GDPR) goes live, identification information stands out from the crowd.
Article: Americans may not be widely familiar with Europe's looming GDPR regulations, but they say they would like regulators to take similar steps in the US.
eMarketer Webinar: In April, eMarketer analyst Lauren Fisher appeared on eMarketer LIVE to discuss GDPR and lay out the basics of compliance. Click here to watch the presentation. (Registration required. eMarketer PRO subscribers, click here to bypass registration.)
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